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Reseller Brand & Official Channel Usage Policy
author: Jimmy
Category: Announcement Notice
Time: 2026-08-26
Read: 1500

Dear Partners and Valued Customers,

Thank you for your continued support and recognition of our brand and products.

As our business continues to grow, the number of our authorized resellers and partners has also increased. At the same time, we have recently identified instances where certain resellers have been using our brand, official website, public groups, official communities, and other official channels for business promotion without authorization, while representing themselves as our sales representatives or official sales personnel.

Some resellers operate their own independent brands and work with multiple service providers and product brands. However, during their promotional activities, certain resellers have used our brand reputation, official website, and official communities to attract customers, and in some cases have represented themselves externally as official sales representatives of our company.

Such practices have affected our normal sales operations and customer service order to a certain extent.

After careful consideration, the company hereby announces the following rules regarding reseller conduct:

1. Unauthorized Use of Our Brand for Business Promotion Is Prohibited

    • Resellers may promote our products within the scope of their authorized reseller relationship. However, without written authorization from our company, resellers may not use our brand as their own corporate brand or primary business entity for external promotion.
    • Resellers must not use promotional materials or statements that may cause customers to believe that the reseller itself is our official entity, direct sales team, or branch office.
    • Resellers with their own independent brands must clearly distinguish their own brand from ours to avoid customer confusion.

2. Impersonation of Our Official Sales Representatives or Employees Is Prohibited

Without authorization from our company, no reseller may conduct business under identities such as:

    • Our official sales representative
    • Our direct sales representative
    • Our employee
    • Our official customer service representative
    • Our official business representative
    • A member of our internal sales team

Resellers must not use personal social media accounts, group chats, social media communities, channels, websites, or other platforms in a manner that causes customers to believe they are part of our official sales organization.

If a reseller needs to identify itself as a “Reseller” or “Partner” for promotional purposes, it must follow the company's applicable guidelines and must not exaggerate or misrepresent its relationship with our company.

3. Unauthorized Use of Our Official Website and Communities to Acquire Customers Is Prohibited

Our official website, official communities, official channels, and other official promotional platforms are company-owned brand and business resources managed by the company.

Without explicit authorization from the company, resellers may not:

    • Use our official website as an entry point for their own business promotion;
    • Use our official communities to solicit or acquire their own customers;
    • Publish promotional information related to their own brand or other service providers in our official communities;
    • Use official channels to direct customers to personal contact information and convert them into their own customers;
    • Use the reputation of our brand or official channels to conduct business that directly competes with our direct sales team.

Normal product promotion by resellers must be clearly separated from the operation and management of our official channels.

4. Customer Poaching, Interception, or Transfer of Company Sales Customers Is Strictly Prohibited

The company respects fair market competition and customer acquisition by resellers. However, this does not mean that resellers may access, intercept, or transfer existing company customer resources.

Recently, there have been instances where certain resellers have requested that customers already assigned to, contacted by, followed up by, or served by our sales representatives be transferred to the reseller for handling.

The company hereby makes the following position clear:

Without the consent of both the company and the relevant sales representative, no reseller may in any way request, induce, or assist a customer in leaving the original sales channel and transferring their business to the reseller or its team.

In particular, resellers may not use their reseller status, official communities, company brand, or other company resources to intercept, transfer, or solicit customers currently being served or followed up by our sales representatives.

Resellers may independently acquire and maintain their own customers, but company customer resources within our internal sales system may not be treated as resources that resellers are free to acquire or transfer.

5. Resellers and Direct Sales Teams Must Conduct Business Fairly

Resellers are important partners of our company, and we welcome and support resellers in conducting market promotion and customer acquisition through their own channels.

At the same time, the company must also protect the legitimate business interests of its direct sales team.

If resellers are allowed to use our brand, official communities, and official website without restriction to acquire customers, while also requesting that customers assigned to our direct sales representatives be transferred to them, this would directly affect the normal business operations of our sales team and undermine the company's existing sales and customer management system.

The purpose of reseller cooperation is mutual benefit and long-term cooperation, not to use the company's brand and resources to compete internally with the company's own sales team.

Therefore, the company will not permit any cooperation model to evolve into a situation where resellers use company resources to compete for or take over customers belonging to our direct sales team.

6. Use of Official Brand Assets and Promotional Materials

Resellers that need to use our brand, logo, official website links, official promotional materials, or other brand resources for promotional purposes must comply with the company's applicable requirements.

Prior authorization from the company is required in the following circumstances:

    1. Using our brand as the primary identity of the reseller's own promotional activities;
    2. Creating promotional pages that are highly similar to our official website;
    3. Promoting identities such as “Official Sales” or “Official Agent” that imply a specific official relationship;
    4. Using our official communities or official channels for commercial promotion;
    5. Any other promotional activity that may cause customers to confuse the identities or relationship between the two parties.

For any unauthorized use, the company reserves the right to require the relevant party to immediately cease such use and remove the relevant content.

7. Handling of Violations

For a first-time violation, the company may issue a warning and require corrective action depending on the circumstances.

For repeated violations, refusal to rectify, impersonation of official personnel, malicious interception of company customers, or use of official resources for commercial competition, the company may take one or more of the following measures depending on the severity:

    • Require the immediate cessation of relevant promotional or business activities;
    • Require the removal of relevant brand materials and content from official channels;
    • Restrict or suspend reseller privileges;
    • Terminate the reseller partnership;
    • Pursue legal responsibility where the conduct is suspected of infringing the company's brand rights or other legitimate rights and interests.

The company will also continue to improve its reseller and sales channel management system and further clarify the customer and business boundaries between direct sales representatives, resellers, and other partners.

Final Statement

We highly value our long-term cooperation with every reseller and understand that resellers need to promote products and acquire customers through their own channels.

The company does not prohibit resellers from promoting our products, nor does it restrict legitimate customer acquisition activities.

What we aim to establish is a transparent, fair, mutually beneficial, and sustainable partnership environment:

Resellers may develop their own customers, and the company will respect and protect those customers. Likewise, our sales representatives may maintain their customers, and the company will protect the legitimate business interests of our sales team.

We sincerely hope that all partners will understand and comply with these requirements.

Effective from the date of this announcement, all resellers are requested to review their existing promotional channels, communities, websites, and marketing materials. If there is any unauthorized use of our brand, official channels, or other content that may cause customer confusion, please make the necessary adjustments promptly.

Thank you for your continued understanding and support.

This notice is hereby issued.

Wanwei Telecom

August 26, 2026

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